The Reebok brand has undergone many changes in it's history, but it got it's start back in England in the 1890s. The company was founded to make better shoes for sprinters and before long was making specialty running shoes for athletes all across europe. Reebok was a family owned brand called the J.W. Foster and Sons footwear company and under this brand the most notable distinction was making the shoes for the 1924 olympics. The Reebok brand itself was introduced in 1958 by two of J.W. Foster's grandsones. Reebok continues to demonstrate it's reputation for crfeating innovative styles for every athlete.